Company Profile

Based in Seoul, South Korea
Living Jin Co., Ltd., founded in 2016 and headquartered in Seoul, South Korea, is a fast-growing food and consumer goods startup specializing in plant-based functional foods and personal care products. Initially recognized for its premium agar powder (a vegan gelatin alternative) and Magic Vegan Cheese powder, the company has since expanded into innovative wellness products, including gluten-free sourdough starters and premium male nipple covers designed for runners.

Own research lab and partners with academic institutions
Living Jin operates its own research lab and partners with academic institutions for microbiome research, enabling the development of patented microbial formulas with health benefits. The company's food products hold certifications such as Vegan, Halal, Kosher, and FDA registration, and its personal care line is made with hypoallergenic, medical-grade materials.

Branch office in Seattle
With strong sales on Amazon USA and growing B2B partnerships across North America and Europe, Living Jin maintains a branch office in Seattle and is actively expanding into offline retail channels like Walmart and Costco. The company prides itself on sustainable sourcing, customer community engagement, and agile product development tailored to global wellness trends.